Bottled Water The Demand For Bottled Drinking Water

NJOKU Bottled Water The demand for bottled drinking water has been growing rapidly since the 1980s, increasing nearly 400% in the last decade according to the Council of Bottled Water Manufacturers, as a result of declining consumer confidence in the safety and quality of municipal water supplies. In response, individuals and businesses are purchasing bottled drinking water for use in their homes and offices. Free of contaminants and government-monitored, bottled waters are derived from protected springs or wells or are produced by purifying and processing water from public water supplies. Consumer demand for bottled water is expected to continue to increase, as water supplies worldwide are deemed undrinkable or unhealthy. According to a survey conducted by E-Works in 1988, more than 60% of consumers questioned about their purchase of bottled waters claimed taste was the primary reason for buying bottled water. Other reasons cited were safety and concerns about too many chemicals in tap water. To take advantage of this expanding market for drinking water, NJOKU Bottled Water has been established to provide home and office delivery of bottled water to the Wichita area. After months of extensive industry and market research, the company has developed a solid business plan to enter the market for bottled water. NJOKU will generate revenue as a result of the rental and sale of water coolers, as well as for the delivery of the three types of water: pure spring water,Show MoreRelatedEssay on Iceland Water - Case Study1221 Words   |  5 PagesWater from Iceland – Case Study Bottled water traditionally has been consumed in the United States by the wealthy. However, in the past several years bottled water has begun to appeal to a wider market. A whole new market share started opening up for the bottled water as considerable percentage of people started preferring bottled water over tap water. According to the Beverage Marketing Corp., in 2007, total U.S. category volume of bottled water surpassed 8.8 billion gallons, a 6.9 percent advanceRead MoreThe Effects Of Bottled Water On Human Being s Health And The Natural Environment1677 Words   |  7 PagesBottled water is one of products popularly consumed back to a few decades. Result from the production of bottled water, people likely prefer to drink bottled water than tap water while some researches find out the fact that water in bottle are not as safe as water provided by state companies. Why people choose to drink bottled water and whether bottled water is pure as advertisement are the crucial concerns, together with the effect of bottled water on human being’s health and the natural environmentRead MoreThe Benefits Of Bottled Water896 Words   |  4 Pagesthe names of famous bottled water brands. Nowadays, bottled water is extremely popular in America. â€Å"Approximately, 85 million bottles of water are consu med every day in the United States† (Gleick). The reason being that bottled water is convenient, reasonable, and seems healthy. However, the disadvantages of using bottled water outweigh its benefits; therefore consumers should refrain from buying bottled water. Bottled water is convenient and reasonable. Today, bottled water is available at aRead MoreThe Benefits Of Bottled Water Essay899 Words   |  4 Pagesthe names of famous bottled water brands. Nowadays, bottled water is extremely popular in America. Approximately, 85 million bottles of water are consumed every day in the United States (Gleick IX). The reason being that bottled water is convenient, reasonable, and seems healthy. However, the disadvantages of using bottled water outweigh its benefits; therefore consumers should refrain from buying bottled water. Bottled water is convenient and reasonable. Today, bottled water is available at a varietyRead MoreCritical Business Analysis of Highland Spring Bottled Water1727 Words   |  7 Pagesï » ¿Highland Spring Bottled Water: Marketing bottled water to the next generation of consumers Introduction Highland Spring is the UKs largest producer of bottled water. On its website, Highland Spring advertises: Weve been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago (About us, 2012, HighlandRead MoreEssay about Water Purification for Safe Drinking Water580 Words   |  3 PagesWater Purification Safe drinking water is essential to every living being. Access to safe drinking water has improved over the past years, but still approximately one billion people are deprived of safe and clean water. Over 2.5 billion people have no access to adequate sanitation. A report, issued in November 2009, suggests that by 2030, in some developing regions of the world, water demand will exceed supply by 50% and approximately 70% of the fresh water used by humans goes to agriculture. PeopleRead More Bottled Water Vs. Cost1273 Words   |  6 PagesBottled Water Versus Cost According to The Water Project, â€Å"Bottles used to package water take over 1,000 years to bio-degrade and if incinerated, they produce toxic fumes. It is estimated that over 80% of all single-use water bottles used in the U.S. simply become ‘litter’† (â€Å"Bottled Water is Wasteful†). This fact is not the only reason I believe that bottled water does not outweigh its costs. Although statistics show that bottled water is efficient, there are many reasons to believe otherwise.Read MoreBottled Water And Drinking Water757 Words   |  4 Pagesdeal of water, in fact, the average American uses 90 gallons a day (Henshaw). So it is not surprising America has one of the cleanest water reserves in the world (â€Å"Water Quality†). A surprising statistic, however, is one-third of the American population drinks bottled water on a regular basis when the majority has clean drinking water at home (Olsen). This might be due to the fact that the bottled water industry has promoted itself as a healthier and more portable alternative to tap water. HoweverRead MoreIs Ground Water Safe Water?1243 Words   |  5 PagesGround water is the biggest source of drinking water available to human population around the world and is rapidly being polluted because of industrialization and increasing demands of agriculture around the world. A set of simple experiments were done to find out what kind of changes do some of these contaminants cause in ground water. Samples of tap water and bottled water were also analyzed for safety. Chemicals like oil, vinegar and soap cause turbidity, odor and color change in water samplesRead MoreA Short Note On The Water Bottle Industry1657 Words   |  7 Pagesglasses of water a day, we are not usually advised about which is the best water to drink. Of course water bottles companies might provide encouragement that their water is superior to tap water, their recommendation is financially biased. As for public water, its levels of purity depend greatly on geographical location. Since it can be a daunting process trying to figure out exactly what the water contaminants are in a particular location, more and more people are either investing in a water filter